It appeared on the New York Times Nonfiction Best Sellers list. His 2004 article The Long Tail in WIRED was expanded into a book in 2006, titled, The Long Tail: Why the Future of Business Is Selling Less of More. He then joined The Economist in 1994, where he remained for seven years, during which time he was stationed in London, Hong Kong and New York City in various positions, ranging from Technology Editor to US Business Editor. He began his career with a six-year period as editor at the two scientific journals, Nature and Science. He later did research at Los Alamos National Laboratory. He enrolled for a degree program in physics from George Washington University and went on to study quantum mechanics and science journalism at the University of California, Berkeley. His family moved to the United States, when he was five.
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